Increase Online Income with These Simple Internet Marketing Tips

Simple Internet Marketing TipsInternet marketing is one of those businesses that is very agile. Internet marketing takes no money to start and you can earn lots of profit. But there are a few mistakes that you’ll want to avoid on the way.

If you are operating an online business, what’s the single most essential thing you need to make money? If you are going to make any sales, you must have targeted visitors coming to your website. If you don’t have money to invest, what is the most effective way to get free traffic? There is no better way than SEO, or search engine optimization! But still there are many new Internet marketers who fail to understand the real value of search engine traffic. By not doing search engine optimization, you are potentially losing many thousands of visitors to your site that would not even cost you anything. You can do many other things to get traffic, such as write articles, submit videos and the like. However, all of these methods are quite time consuming and not as effective as search engine optimization. And frankly, search engine optimization is not really as difficult as people make it out to be. Yes, it does require upfront work to help your site get ranked, but once you achieve a good position, all you need to do is put in consistent effort to maintain that ranking by building high quality one way backlinks. That’s about all there is to SEO, and you can learn these skills fairly quickly.

Another Internet marketing mistake that is commonly seen is building backlinks the wrong way. All online marketers who want their site to rank highly in the search engines know that to do this they need backlinks. If you want your site to perform well in the long run, however, you have to avoid building links using shortcuts or underhanded tactics. If you want to avoid potential problems, you’re better off sticking to straightforward and honest methods of backlinking. Practices like reciprocal link building, link farms and various blackhat methods will only hurt your business and credibility. Websites that are relevant to your topic are your best sources for one way backlinks. Find relevant blogs to leave comments on, simply ask webmasters for backlinks and join forums in your niche and post to them. When it comes to backlinks, the search engines care about the quality and relevance, not simply the number of them. Be selective when building your links. Make the quality of your backlinks your main concern, and don’t be in a hurry.

You will also want to refrain from committing the mistake of seeing your internet marketing venture as something that’s more of a side venture. This is the biggest mistake you can make because you won’t see any real profits until you see your internet marketing business as real. It’s not something you can just do now and again. If you look at your internet marketing business as real, you’ll see that you’re putting in the required time and effort and that’s when you’ll start bringing in the big bucks.

In conclusion, in order to reach a level of success with your own Internet marketing activities, be sure to steer clear of these simple mistakes. If you looking for a San Diego Marketing Company to help you not make costly mistakes that can get your website penalized check out,

Average Cost Of Seo

Affordable SEO is a reality for owners of websites and can be found through the Internet. Some say that hiring an SEO company can cost from $ 500 to $ 3000 per month and even higher if a continuous optimization is needed to maintain a high page ranking. Many things have changed and you can find a good SEO company that will get you positioned on the first page of less than one hundred U.S. dollars using natural and ethical practices. XXBR2 Optimization In the future, will only require unique URLs per page to be displayed online. Focus on one or two key phrases on each page and make sure they are relevant to the products, services or information content offered there. Linking building using links on a page on your site is very beneficial when done at the beginning. This way you will find no wrong with your keywords or parameters when the search page allowed you to select them. XXBR2 Organic SEO is a more effective way, when you think to get on top of the organic search results is more important than having someone write your name directly into the address bar, then search your keywords. This practice of any writers have caused others to consider investing in pay per click (PPC) advertising to drive traffic to their websites or to all outlets for their products. XXBR2 Organic SEO keywords will gain speed while generating visibility in organic search results can be cost effective and there is no guarantee that you will show up in top 10 to 30 results for relevant keyword searches, at least not for a couple of weeks to months, unless you perform keyword popularity tool. Organic Search Engine Optimization (SEO) is a method to try to drive traffic to your website by being a highly ranked result for a particular keyword. A simple method of white hat is to write and submit keyword-related articles around the topic of your site with links back to your site. XXBR2 Even sites that are competing for the keywords in the organic and paid search results. While Google has strived to promote sites that use organic content and webmasters optimize their site by about 2% to 4% keyword density, Yahoo prefers a much higher density level. XXBR2 Organic SEO Optimization is the best, and there are also PPC (pay per click) services where you can avoid the entire organic optimization process by simply getting listed above the general search engine results by paying for it directly. Put in the simplest way possible, organic search engine optimization (SEO) is done manually using any black hat techniques, no hidden methods and no automated scripts. Using natural optimized website content and other changes to your site can have an impact on the search before the next change in a search engine’s algorithm. XXBR2 Organic Search Engine Optimization and pay-per-clicks have statistics that may make organic search engine optimization seem a clear choice in any cases but it may actually be more sensible to make pay-per-click advertising. In its basic form is the search engine optimization (SEO) act to change a site to do well in the organic, crawler-based listings of search engines. However, should your website be properly optimized to appear at the top of all search engines using organic optimization then you will gain a higher ROI. XXBR2

How To Improve My Seo

You can find lots of information about SEO on the Internet. A lot of it is theory based. That means the information has not been tested in a real world situation. Here are any SEO techniques that have been proven to work. XXBR2 1) Primary keywords in page title. XXBR2 This is an easy technique that everyone can implement. Always include your target keyword phrases in your article title. That will help boost your search rankings. Don’t just use your company name or domain as the page title. If you really wish to include your company name, place it after the primary keyword phrase. XXBR2 2) Use of unique Meta tags. XXBR2 Although Meta tags are invisible to the visitor, search engines still rely on the information to rank web pages. Try not to use the same Meta tags for all the pages. The two most important Meta tags are the “keywords” and “description” tags. Use unique tags for each web page. XXBR2 3) No duplicate content within the same website. XXBR2 The search engines are coming down hard on websites with duplicate content within the same domain. Websites may be banned or penalized. If you have websites that require duplicate content (e.g. print friendly pages), always use canonical urls to specify the primary web page. XXBR2 4) Back links! XXBR2 Don’t forget to acquire as many relevant back links as you can for your website! Many webmasters tend to spend too much time generating content, and they forget to acquire back links. More traffic doesn’t guarantee more traffic. But more back links will get you more traffic for sure! XXBR2 There are more that you can do. But the above techniques represent the bare minimum. In other words, you must implement these techniques for your site to rank well in the search engines. Here is how you can practice and improve your SEO skills. XXBR2 1) SEO contests. XXBR2 This is the number method for perfecting your SEO skills. In order to find out how good you are at SEO, you must pit your skills against other webmasters. Usually, those who compete are new to SEO, so the competition is fair. Besides, everyone can share their experiences and learn from one another. It’s a great way to put SEO into practice. XXBR2 You can find out more about SEO contests from blogs, forums, and other webmaster communities. Word travels fast on the Internet. If you are well connected, you will hear about them sooner or later. The best part is, while practicing, you stand a chance to win great prizes! For every contest, a few generous sponsors tend to sponsor prizes such as cash, gift vouchers, digital products, etc. XXBR2 2) Webmaster forums. XXBR2 SEO contests can take a month or two to complete. If you don’t wish to participate in such contests, you can join webmaster or web marketing forums to learn more about SEO. Many members are more than happy to share real life experiences with the rest of the community. If you have questions, just ask. You will be surprised at the number of members who are happy to provide you with great answers. In time to come, you will become an SEO expert. Now it’s time for you to share what you have learned with the community. XXBR2

Seo Pricing Us

XXBR1 Internet marketing campaign results largely depend on the search engine ranking of your site. Although the site may look beautiful, flawless, but if it does not attract the expected traffic, even the best marketing tricks will not yield results. So, SEO pricing in deciding the most important issue facing the overall online marketing costs, because even if you’re satisfied with the current number of website visitors, updated SEO always ready to help you achieve higher profits for your online marketing costs. But how do you justify the pricing of SEO? Do you know the key factors that really affect the pricing of SEO? XXBR2 Factors relating to the pricing of SEO and web marketing costs: XXBR2 First Exiting the site rank – If your site has too many frames or Flash is written, or badly designed or don’t enough incoming links, SEO pricing will be more. XXBR1 Second Targeted Keywords – The selection of appropriate keywords play an important role in SEO. For more competitive keywords, SEO increases the choice of pricing. XXBR1 Third Target Market – If you’ve planned to hit the global market, more SEO efforts will be required to site the world’s top ten search results. , The proposed product or service type also affects the SEO pricing. If your product or service is used for relatively few people, your site can easily be optimized, so the small SEO price will reduce the overall cost of Internet marketing. XXBR1 4th Nature competitor – If your competitors get their websites optimized too typically to get the better ranking you will need consistent SEO services. This will increase your internet marketing costs, as in this case, the SEO pricing is too high. XXBR1 5th Your participation in SEO – If you know the basics of SEO, Internet marketing can reduce costs significantly, since in this case, you need SEO services to highly technical jobs. XXBR2 How to choose the best SEO services: XXBR1 And so today, when everyone is slashing marketing costs, you can not afford the unreasonable price of SEO. When choosing an SEO service for your Internet marketing campaign, consider the following questions: XXBR1 What is included or remove the offer SEO services? XXBR1 Whether you’re guaranteed a tangible result? XXBR1 How long SEO company must show improvement? XXBR1 ** Who will manage what is SEO and SEO management of fee? XXBR1 SEO Agency ** Have worked successfully in the past with the client in its category? XXBR2 How to recover the cost of internet marketing: XXBR1 But online marketing campaign luck depends on superb mixing techniques and tactics. To recover the costs of Internet marketing, in addition to maintaining the status of the SE also has a constant vigil to keep the traffic, the responsibility of the conversion ratio of visitors segment. Simply the best selection of seo bidding is not guaranteed a successful Internet marketing campaign. You need to mange an SEO campaign professionally. Hire professionals for this purpose is also not a bad idea, it is a little increase in cost of internet marketing will improve the results of the collector. XXBR2 SEO industry is still in development stage in Pakistan, started around , a specialist SEO consultant is an industry pioneer. XXBR2 SEO Consultant Specialist in large inroads into the market and is currently the industry’s pioneers there, science, fairly quickly, since about 2004. XXBR2 SEO Consultant Specialist company based in World, is currently one of the leading experts in the industry worldwide. Other than offering SEO consulting, they also provide SEO training trainees SEO web development team, web designers and small business owners. XXBR2 While many professionals can provide services to local and national level, the consultant specialist is currently ranked in the top ten major international time SEO specialist. If these experts can promote their services and sites, as well as a much better they’re able to promote yours? XXBR2 Always select your specialist from Pakistan or elsewhere or close. Good SEO specialist can make your website to make it to five or ten search engines and drive traffic to your site, but not superb SEO campaign, you can see, you’re blacklisted, or just make your site a flop. XXBR2 Check your website statistics, rankings, and carefully check references, you know, you get what you pay for when it comes to using any specialist services. A good rating and a few good links will go a long way toward telling you that you’re hiring the right company you want to work. XXBR2 Also with new sites coming online every day, increasing the need for an SEO specialist. Everyone wants his company to the top. Several foreign companies, his business in Pakistan to work with your SEO professional. XXBR2 Companies in areas such as Dubai, Europe and USA, Pakistan, SEO specialists, and they do it at very competitive prices. XXBR2 SEO in Pakistan is becoming quite a lucrative field, and an SEO specialist from Pakistan pay . , even better, freelance specialists can earn much more than that, if they’re serious and passionate about his intention to his work. XXBR2 Pakistan SEO industry momentum promote hundreds of new sites start growing rapidly every day. Indeed, the SEO industry will remain one of the fastest growing and best paying industry in the near future. XXBR2 XXBR1

Expert Seo Services

As the world is becoming the small place, so is the competition becoming more cut-throat. With-in this era of neck to neck competition, online marketing has gain wide popularity in the recent years. Search engine optimization, is an effective tool using the same, you can be well equipped and can make your dream of reaching the top of the ladder of success a reality. For any business to succeed, require any extra efforts and SEO is a process that is time consuming but is sure to pay you with huge dividends. XXBR2 Once the decision to get your website optimized is firm, the next in the row is surely to find out people whoever can help you with this. There are surplus SEO services that can help you get the desired results of reaching to the target audience and increase revenue of your company by increased sales. These organizations hire optimization SEO experts, whoever know precisely the effective tools to be used. However, there are many companies that will charge you huge amount for there efficiency and if your budget does not permit you to take out such finance, even then it is nothing to worry. XXBR2 India being one of the countries where IT services has grown tremendously, offers cost effective SEO services. Also there are a considerable number of top-notch IT institutes and colleges in India that are qualifying fresh graduated each passing year. SEO services in India has pool of IT graduated that has the tremendous knowledge on various branches of internet. Moreover, the value of the Indian currency is less in comparison to many European countries, which is also the reason that it becomes cost saving to outsource SEO Projects to India or seek a SEO expert in India. However, cost effectiveness does not at all means compromising on quality in any sense or compromising in the results in any way. XXBR2 SEO Companies in India has thorough understanding of the Online marketing due to which they’re able to offer successful SEO campaigns. XXBR1 There are a several other features that make India, an wonderful place for SEO Services. At present the Indian IT industry is well thought-out as a place where technology is of world class standards. Many large IT players are running their operation in India and hence have their offices at various location of India and Google and Microsoft are the wonderful examples of the same. Well developed IT infrastructure is another reason and government of India is investing in a substantial portion in the same to make it second to none. XXBR2 There are many companies SEO services in India that offer effective campaigns and it requires a little effort to find out the one that can help your website reached the targeted ranking in the qualitative as well as cost effective manner. XXBR2

All Internet Companies

I can’t even count the new Network Marketing companies I encounter everyday. Most people don’t have time to do ample research on these companies and jump in blind and stand to lose their shirts. Others are being faced with old school methods and strategies (i.e. cold calling, harassing friends buying expensive leads)to market these businesses that lack effectiveness and efficiency.nnIf you are ready to leave gridlock traffic jams and boring company meetings you may not find it in the traditional or even a new Network Marketing company stuck in the past in terms of marketing and promotion.nnI can tell you this without fail, without a substantial online presence, success is possible but much more difficult. Don;t put your self in a place where you are swimming upstream. The entire world is either online or on their way.nnSince you are interviewing new Network Marketing Companies you should be aware that demand and legitimacy should be high on the list, however, don’t discount profitability. As a matter of fact, do your due diligence to determine exactly what its going to take to replace your current income (if that’s your goal) before you even start.nnThe landscape of the industry as changed and no longer do you need to wait two or three years to build a solid income from home. The front runners that embrace these changes are capitalizing on the tsunami of opportunity and wealth the world-wide-web is creating right now as you read this article. nnNow as far as the world-wide-web and new Network Marketing companies, I believe there are any companies that have streamlined their sales and marketing processes specifically for the world-wide-web savvy distributor and consumer. These are the companies you need to look long and hard at because they are the ones that can take you to the top in record time. nnOn the other side of the tracks, there are companies that have no web sense at all and hinder their distributors by recommending ineffective means to communicate their marketing message. This can really slow down the progress of your business and I would recommend staying away from these companies. nnSome other new Network Marketing companies will allow world-wide-web promotion, however, their presentations are still not geared and aligned with the world-wide-web for a real turnkey online business solution. No one has time to create new media and presentations for a company that hasn’t fully embraced the world-wide-web so you may need to pass on these as well. In a perfect world, you are looking for a legitimate, high demand product or service that already has an turnkey world-wide-web marketing component created by the company so you can quickly promote online and start earning commissions out the gate. XXBR2

Marketing On The Web

Online Marketing consultants provide the info and the knowledge of how to market online effectively and turn out sought-after results. There are enormous benefits to most industries when they employ web marketing. The changeover from purely offline to an online/offline marketing mix can be very complex for Business owners whoever don’t know the ropes and don’t know whoever they can trust. XXBR2 One of the advantages of Web marketing is the expansive reach it has to customers. The web or the World Wide Web isn’t only local or national, it is global. What this tells you is that your product or service can be seen by consumers just about anywhere on the globe. In comparison to other means of marketing, Web marketing can reach a far larger audience. Marketing done over the radio or over the television just can’t be compared to pop-ups or banners that can be viewed on the internet. Mail that is sent to the doorstep is thrown away more often than not is it is also very ineffective when it come to the cost. Billboards only reach those whoever happen to look at exactly the right time. Telemarketers these days are mostly just cut of or the customer will keep putting the caller off to a later date. You can send a few thousand emails in the time it takes to make a couple of phone call. On the whole, it is definitely more logical to put your money on web marketing. XXBR2 Practiced online marketing consultants can help a company set up a strong online presence while taking advantage the very latest technology available. There is an array of services that these online marketing consultants have to provide. Some of the services provided by these online marketing consultants provide are creating websites, online research, developing steady web traffic, promotions on social network sites, employing interactive tools such as blogs and online surveys, and creating an appreciated presence on the internet. Online marketing consultants in the web marketing domain are now assisting online industries augment sales by using the company’s website. XXBR2 Online marketing consultants also enhance the profile and the reputation of the company by guiding businesses through web marketing. Without web traffic, it does not matter if the site if of high quality and of good design. Online marketing consultants can help clients get higher rankings when searched for on most of the widely used web search engines. XXBR2 Other than optimizing the website for search engines it is vital that a company’s website be attractive and easy to navigate. If it happens to be a commercial website that needs to be set-up i.e. to sell merchandise or products of a sort almost all reputed or rather well known online marketing consultants can handle it with ease. It is possible that the client has an already existing website and other online marketing processes in place when they employ online marketing consultants It then becomes the job of these online marketing consultants to evaluate these processes as well as the website and develop the online promotional strategy of the organization. Online marketing consultants are definitely very well equipped with the know-how when it comes to enhancing the results of the online marketing effort of an organization XXBR2

How Much Does Seo Cost

SEO Services are now ready to do as extensive a research as possible to get knowledge. SEO Experts are there to facilitate that. You, as the donor, mustn’t only have all the material, but also maintain the integrity required by the SEO expert. If you study the Yahoo and Google search engines, you will be able to gather what shows up should you need to search for your target phrase. Examine what appears on the first page. XXBR2 Search engine optimization services make a note of where and how they use your target phrase. SEO Services use the cached page option to see where your targeted phrase is highlighted. A good point to remember would be that the more popular a target phrase, the more the competition. Use of a catchy but self-explanatory phrase would get results or opt for SEO experts services. Now that you have got your page ready, you can submit it to the popular or much-used search engine optimization experts. XXBR2 A Site Submission tool will help you to have your submission done, if necessary. If your content is good, and reliable, you will not have a problem with submitting your material to the SEO Experts. SEO Services look for quality, because their integrity is on the line here. You have to take a focused approach to SEO company services. Your target phrase should be logical, descriptive, and should feature twice in the Meta title tag . It should be clickable. Below the title there is a small Meta description inserted by SEO Services i.e., a short paragraph which tells the reader a little more about what is claimed in the title. XXBR2 SEO Experts use only a few keywords and make sure your target phrase features in the Meta keywords. In your title or headline, the SEO expert uses your target phrase. Include it in the subheads as well. SEO expert’s services make this all-important target phrase the content of the first paragraph of your page. Include it in other locations as well such as in external links, headlines, and sidebars. Tracking your performance is of the greatest importance. Search Engine Optimization is an ongoing process. XXBR2

Small Business Seo Company

There are billions of websites available on the net. Miles, can offer the same services or products offered by your company. With SEO services can benefit your business by improving visibility and search engine traffic to your website. With the help of search engine listings, SEO services your website can reach all and most of all corners of the Internet.
Best powerful SEO strategies craft businesses with powerful competitive analysis mixture, along with the relevance of your website to all major search engines know your site offers and what people want. Strong analysis and thorough study of competitors is the key factor responsible for the first location on the results page, which means more traffic for your site. In order to find the best SEO company, always ask for their work shows the past and their strategies used to obtain top rankings. The overall performance of SEO campaign for your website depends on the experience and expertise of SEO consultants you hire.
Hiring SEO company is like hiring new employees in your business. Act wisely and carefully as you do while hiring a new employee. Ask about the experience of the company, or the number of years in business and various projects they worked on. Ask about any of the obstacles they face in performing SEO on specific projects. This will give you an idea about their practical experience.
SEO takes time to get results. If some company says "give immediate results" are only making attractive ad to trap innocent customers or they will perform unethicalpracticeson your website. With this kind of SEO practices can be risky for the reputation and goodwill of your company. Search engines are very smart in identifying black hat techniques. If the site has been identified for the use of these practices to improve your page rank, search engines lead him to abuse. This means that your website will not show up in their search results in all.Reputedcompanies avoid them.
following are some things you should be careful when selecting an SEO company: The company
SEO guarantee a # 1 position on Google, Yahoo, MSN and other major search engine algorithm driven. No one can guarantee
driven positions relevance, search engines based on the algorithm.
get recommendation from friends, business partners, etc.
Ask for examples of sites they have optimized.
Check the PR of your own site.
ask them what keywords your site ranks for
which use automatic shipments?
do they use any black hat SEO tricks?
where did collect back links?
high price does not guarantee high quality. Use
difficult questions.
Ask for a free analysis and custom proposal. If the organization quotes a price without first assessing your current website, you should be suspicious. The best SEO companies never works that way. Companies offering cheap price for SEO services, you may not be compatible to take advantage. They could be ineffective in providing best SEO services for your business.
Spend enough time in selecting the right SEO company are in good with the approach, technically skilled, experienced can add value to their net marketing expenses. The has been in the business of search engine optimization for several years and specializes in optimizing organic search engines and marketing. We have served serveral companies in various vertical markets such as health care, engineering, electronic commerce, etc.
try to mention any of the most important issues in selecting the right SEO company. Of course, there are many other factors to consider depending on the project. So give it any thought, before signing the contract for hiring a SEO company.

best SEO company

Marketing services for small businesses

During this time marketing departments "tightening their belts " because of the need for more effective spending, marketing services anywhere around the world are bound to be more important than ever in 2009. Marketing Services Internet has evolved from designing a new website and buying a brand domain name. Several teams of marketing businesses now know that there is a science to marketing worldwide web, and services provided by companies web marketing worldwide are vital to the success of their companies web promotion businesses.nnWeb provide a variety of services today. Paid search results and organic search are different – you know how they are different? It is a marketing company in the worldwide web is thinking that promises the moon? Search engine optimization nnOrganic (SEO) involves designing your website to rank as high as possible in search results that bring free traffic. This is a much greater challenge for a website that a simple classification on top of paid search results. At the same time, most people using search to find websites, click the organic search results. It is much more beneficial for a business to align for organic search terms, due to the influx of traffic to your site will be much greater than using paid search. However, optimization of organic search engine may have impact on website traffic and the bottom line takes much longer to understand.nnOne of the most important parts of the equation organic search is link building. Links to a website can be equated to a vote by its importance. Therefore, the words (or text link) that are used to link to a website helps search engines to determine what a website is. Many times, the website with the largest number of links that point to be located at the top of the search engines for a term that is linked to it. If a marketing company of the worldwide web does not offer link building in an effort to improve the ranking of your website 's in the organic search results, do yourself a favor – find another promotion company nnPaid search in contrast to organic search is to determine the amount that would be willing to buy a consumer to click on your ad on a search results page. To achieve an immediate and visible impact on search results, most services web marketing worldwide will recommend the use of (PPC) marketing pay per click. Depending on the industry, the cost per click can be very expensive in PPC, but their profile can be classified into the top of the list much faster by using organic optimization. Be sure to talk with any PPC marketing company in the worldwide web are the marketing departments of companies considering.nnSeveral have people on staff who already manage web and advertising web sites worldwide. In that case, most companies also offer web marketing consulting services. If you want to perform your own web marketing worldwide, it is still a good idea to have professionals available to advise before making major changes in the draft organic search or paid. Consulting tends to be billable hour with most organisms, but they have a marketing service provider in the worldwide web available on retainer makes mistakes in any online project much easier to correct. Remember, most of all the minutes on your Web site is not on – you could be missing sales.nnSEO workshops are a great way for small businesses to pick the brains of marketing service providers worldwide in the Web. The basics of SEO are usually covered by the training courses. While many companies know who their competition is, you don 't know what makes your website to rank below a competitors. SEO training allows small businesses get the advantage over your competitors, giving them the tools to start qualifying ahead of their competition. NnMarketing professionals already know that the worldwide web which is not going anywhere. By incorporating a combination of best practices of SEO for a website exsisting and implementation of a marketing campaign pay per click, your website can become a vending machine 24 hours. Lowering the right foot when working with a service provider web marketing worldwide is critical to the long term success of your online business.

SEO Facts & Figures

Since the beginning of the Internet, the number one challenge that all of us have faced is how to attract qualified visitors to our websites. During the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and "buy" traffic, by various means.

As iconoclastic young developer, with the ambition to beat the "big" at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and attention to relevant forums, trying everything that even seemed to make sense (making many mistakes along the way, and learn a lot from each) and then monitoring carefully the results, has led to many tools highly SEO viable in our bag of tricks. The result of these trial and error methods, (lots of both) lays the foundation for our SEO services and the basis for the continuous growth of traffic to your website and ours.

The simple fact of the matter is: Experience in any other form of writing in no way qualifies one for the type of writing required to optimize a website for Internet. There are many sites that have less than correct punctuation, grammar, spelling and even those that rank # 1 in their optimized search phrases. This does not mean I do not think these things are important, only that found in search engines is not the most important consideration.

The other side of this argument is equally true. Just because someone knows all the details of all search engines, you can write algorithms in their sleep, have lunch with Dr. Eric Schmidt and is on a first name basis with Larry Page and Sergey Brin, no, no way, make a writer. Everything written on this site was carried out as a collaborative venture between Susan K. Thompson, a professional writer with strong academic credentials and real world experience, both in business and marketing, and me. Was there a lot of editing and rewriting? Yes. Were there disagreements? You gamble. It was worth it? Look at the record.

Costa Esmeralda entrepreneur launched May 1, 2005, with most site optimization in place and submission to directories begun. Also with a total monetary investment of less than $ 100.00, and an investment of time, I prefer not to think, but closer to 300 hours, the site was given a rating PR5 by Google where it is first update, less than 2 months after our launch.

Studies show that over 90% of all users use search engines to find what they are looking for, whether products / services, or just plain information.

The following twelve points, I hope, summarize a philosophy, approach and methodology to the SEO question which is both good and effective, along with giving a useful idea own time in the industry.

1. Content. Content. Content.
Effective, professional, optimized Copywriting is the only feature, most important in any SEO campaign. Websites of search engines based on the content found on each page of the site indices. Also with a deep knowledge of the conventions of language and grammar and intensive research to find and exploit the market focus, you can move a website to the top step of the "SERP" (Results Search Engine) in a methodical and ethical manner.

2. Analyze Web Logs

measure everything at least twice, and then you can try again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, we must take a very scientific results of the effort to focus. This is done by methodically keeping a record of, and making an analysis of the records of websites. There are a number of specialized software that make the job easier, but at a minimum, have to keep a close eye on site visitors and their activity, while on the site. No matter how well planned strategy is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of its contents.

3. No one can guarantee a # 1 ranking on Google or any other search engine. The
who promise such feats, or optimize for such vague phrases search term (such as "atrophied green with polka dots purple widgets and icing") that nobody will ever likely to see, or who are making a false claim, which have absolutely no intention of complying, or have an inner edge at Google, something that will lose, quickly, when honest people to Google to find information about it. The other option, they will take the money and run, it is worth mentioning here, but I'll be polite.

4. Some things are just plain silly.
You do not need to submit your site to 50,000 search engines. Companies offering this service are suspect at best. 85% of search results on the Internet comes from a search engine, which, if you have a link to a website created, or better yet, a directory, you will find your site very well, on it's own. Engines Four (4) search account for over 90% of network traffic. As for the alleged any benefit to be derived from figure in a dark search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 visits per day; well, you realize.


SEO is not pay per click.
While no one would argue the effectiveness of getting increased traffic and sales through a well-planned, pay per click campaign, the fact is that conversion rates are often low and leave the moment the "payment " it stops. Also with an SEO campaign well planned and executed, although the results may take a little longer, still occur, and in fact grow, long after the work is done and paid for. Very often we have found that after a thorough optimization of a site, only minor adjustments on an ongoing basis is needed, mainly related to new content and / or new parts or service sales.

6. SEO is not witchcraft, Druidism, shamanism. Nor does it require any special
chants, ceremonial fires, or vestments, though some of us do not like to howl at the full moon, on occasion. No practices "Top Secret", a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can not be learned, with a heavy dose of time and money. A company reputable SEO will give you one point for each breakpoint where the money goes. Be careful if you sense an atmosphere of secrecy or any unwillingness to answer questions. While there are technical aspects that might have some history to fully understand, if you have a strong vision of the whole situation, a simple explanation should be fairly easy to get to.

7. Do-it-yourself SEO.
Yes, you can run your own SEO campaign and find a company reputable SEO to help plan and organize for you. About half of my own clientele do some part of the actual work themselves, or have their personal in-house dedicated do, after discussion of the goals and objectives of the business / website, a website analysis depth and comprehensive search phrase research and instruction on ways and means of achieving high SERPs focused. These preliminaries are followed up with a detailed program of suggestions and methods that the client can implement themselves or hire others to perform. Average savings; 30 to 40%.

8. Phased implementation.
While many companies spend thousands of dollars a month on search engine optimization, an alternative available that will pay dividends to increase sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more in the long run, with or without the desired result. After studying the plan and establishing a workable budget that can implement the plan as finances allow.

9. Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the field of SEO. While concrete and measurable gains always come from an optimization strategy well thought out and executed, the Internet is a competitive media and we all have to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.

10. A thought to ponder.
at stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of "shortcuts" while ethical schemes that anyone might suggest to further their business goals. When all is said and done is that the owner of the company, which has the responsibility of any company or individual you hire. Insist on knowing exactly what the strategy and steps are being made to implement it. If it seems, at the least, suspicious, ask for and receive an explanation. In this case, it is not only that ignorance, which could well be the beginning of the end for your business.

11. All incoming links are not equal.
Both the relevance of your subject line business and website and the value of the band inbound link determine how valuable they are to your own PR ranking. Google also from the trend, nothing new there, and most others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and / or irrelevant inbound links not help, they, in fact, cause a penalty. Link farms, free for all link schemes, automated link accumulation software, or any other fad that does not carefully review the links and websites that will come of will, in the long run do more harm than good.

The relationship between an online business and SEO is, perhaps, one of the closest trade relations. In order to be effective, a SEO must know not only the facts and figures pertaining to the task, but s / he should know something of the dreams and aspirations of business managers. Things that usually do not come in a prospectus are often invaluable information when the "right fit" is sought in the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early stages, "Am I the only customer?" Usually laugh and say something to the effect that until you know your business almost as well as it does, yes, you are the only one that counts.